OTC Community Challenges Completion

One-Tonne Challenge Completion

TREA Community CHALLENGE Completion – April 2006 – 3,038 pledges

Challenge	1. OTC Drive less/smarter promotions with TREA’s local Commuter Challenge (June 2005)
Home/Workplace	Target – Corporate - 24 businesses and event organization by volunteers
Description Promotion to local businesses and schools in TREA’s London Bicycle Festival/Commuter Challenge. Commuter packages, marketing tips, presentations, incentives, OTC prizes flyers and media promoted by TREA. Results 50 businesses/schools, 957 commuter participants, 1,899 car-free days, 11.79T greenhouse gas emissions (GGE) diverted based on 41,867 km registered, 42 event partners, 100 prize partners, 150 event mini prizes, 25 events, 23 media, distribution of 910 commuter kits, 1,105 anti-idling buttons, several publications.

Challenge	2. Anti-idling
Workplace	Target – 24 businesses and community agencies
Description Businesses visited by TREA staff promoted anti-idling pledges with decals and handouts to drivers /employees. Number of people committed to reduce vehicle idling and by what amount used for calculation of data. Posters, e-messages, newsletters, signage and idle free zones recommended as other approaches to reach drivers. Results 18 day care centres visits included surveys, 411 vehicles, 163 drivers committed to stop idling, or 40.75T GGE/$11,410 savings, 7 businesses visited included staff OTC message with display/materials. Overall 1,000 decals distributed to employees, estimate of 500 will reduce idling by 10 minutes/day, or 125T/$56,000 savings. Western Fair 250 pledges, 62.5T. $28,000 savings and MLHU distribution of decals estimate 125T, $56,000 savings.

Challenge	3. Fuel-efficient vehicles
Retailers	Target – 30 car dealerships
Description Dealerships were contacted to schedule TREA train-the trainer visits for staff to promote the OTC. Managers were asked to convey GGE reduction and financial incentives for fuel-efficient vehicles to consumers in the market for a new vehicle during Sept/Oct and to invite consumers to register with the OTC and receive a gift. Results : 30 dealerships, OTC trainer kits delivery, consumer OTC prize packages distributed included OTC bags, tire gauges, OTC pen and pamphlets. Ballots for a $100 dinner out were distributed to sales staff. Target of 100 OTC signups with September promotion achieved. 116 signups. London Honda, winner, provided most pledges.

Challenge	4. Iwalk Club initiated through Iwalk to School Day participation (Oct 5, 2005)
Schools	Target – 10 schools
Description TREA welcomed support as Green Communities Association (GCA) encouraged more walking/ cycling with students within 5 kms to school sites from home with a passport to log trips. Results Iwalk Club mailouts this year distributed by TREA in Nov. TREA school survey confirmed 10 Iwalk Club schools on board. Ste-Jeanne d’Arc won 1st prize - a $4,000 naturalization schoolyard project from a GCA Iwalk Club promotion. Awards event took place Oct 5 afternoon, Iwalk Day with 128 schools involved took place Oct 5 morning.

Challenge	5. Anti-idling
Schools	Target – 12 schools
Description Schools visited by TREA staff promoted anti-idling pledges with decals/handouts to parents/ drivers/ students. Number of people committed to reduce vehicle idling and by what amount used for calculation of data. Idling kits, posters, newsletters, signage and idle free zones recommended as other approaches to reach drivers. Results 16 school visits included surveys, 630 drivers committed to stop idling, equals 157.5T GGE/$44,100 savings, distribution of anti-idling kits, posters, 1,410 anti-idling buttons to 200 schools. Schools surveyed last year reduced idling time – 7 HS visits idling 4 to less than 2 minutes, 9 ES visits idling 2.5 to less than 1 minute.

Challenge	6. Anti idling/tire pressure checks
Retailers/Customers	Target – 50 fuel, service stations Info dropoffs included auto service, tire businesses, auto centres, muffler businesses and oil lube operations
Description TREA staff half-day visits to service stations/dropoffs of materials to vehicle maintenance operations included distribution of anti idling pledges, decals, bookmarks, OTC/Nrcan fuel-efficiency handouts, tire safety descriptions along with free tire gauges to drivers registering with TREA for OTC. Also tie with Car Heaven visits. Results 37 half day visits to stations, 16 dropoffs, 4 Car Heaven visits, 4 half day visits with Canadian Tires, 182 tire gauges distributed by TREA and 400 by Car Heaven equivalent to 72.2T GGE/$30,100 savings, 500 decals, 4,000 handouts, 2,885 people committed to10 min anti-idling reduction equivalent to $201,950.

Challenge	7. Mow Down Pollution - Clean Air Foundation/Home Depot national spring campaign
Home dwellers	2 Home Depot sites - (2 weekends during Apr. 28 – May 8 campaign)
Description TREA staffed Home Depot promotion of coupon incentives for home dwellers to retire old two/four stroke gas lawnmowers/trimmers and purchase cleaner alternatives, ie push-power, electric or rechargeable electric mowers. This year, environmentally friendly fertilizers, water efficiency and pesticide alternatives message added. Results N. store 60 mowers/1trimmer equivalent of 1.83T GGE, S. store 56 mowers/3trimmers equivalent of 1.74T GGE, 500 visitors to each store display, in addition, 1,000 TREA OTC handouts distributed by cashiers.

Challenge	8. Trea workshops
Home Dwellers	10 workshop messages tied to OTC organized (Mar 2005 – Mar 2006)
Description TREA themes organized with presenters and topics related to OTC pledges for home, yard and on the road GGE reduction. Promotion includes media, libraries, schools, various bulletin boards and OTC partners. Results Home Energy Mar 3, Sustainable Landscapes, Apr 7, Xeriscaping, May 5, Adult Cycling/Safety, June 2, Cycling Advocacy, June 9, Renewal Energy, Oct 6, Solar HW Heaters Oct 20, ReForestLondon Nov 3, Future of our Food film, Jan 5, Household Pollutants Feb 2.

Challenge	9. Condo visits
Condo Dwellers	Up to 1,000 units
Description Property managers asked to encourage corporation boards to schedule presentations explaining site visits. Visits included free CF bulb, energy tips, condo energy kit on EnerGuide, OTC and Energy Wise appliances, weatherstripping and thermostats etc. OTC pledges encouraged for local data collection and followup. Results 115T greenhouse gas reduction through 3 property managers, 7 condo corporations, 338 units visited

Challenge	10. Pesticide reduction
Students/Homes	20 schools
Description TREA staff provided students in Grades 3 and 4 presentations/activities on pesticide use and OTC tied into curriculum for both school boards and EcoSchools criteria. Also, TREA OTC workbooks were completed with steps to reduce home pesticide use in neighbourhoods along with other OTC messages. Followups to the schools to collect workbook results have helped with TREA data collection. Results Worked with 2 school boards, 22 schools, more than 1 class visited in many cases, 605T reduction.

Challenge	11. Pesticide reduction
Retailers/Consumers	15 retailers
Description TREA staff contacted hardware stores/garden centres to distribute TREA’s pesticide kit on alternatives and pesticide use impacts, retailer discount coupons, TREA’s pesticide free lawn site tour and OTC message. Results 36 retailers participated including flower shops, 991 kits. 160 kits also distributed by TREA at events.

Challenge	12. Composting workshops
Retailers/Consumers	7 sessions
Description TREA staff to promote composting workshops to support City neighbourhood visits. Workshops of interest to community leaders, volunteers and teachers to promote home composting, its role in waste management, compost units, vermicomposting and troubleshooting. TREA also built compost demonstration site at GL . Results It was recommended TREA run the workshops separately, so summer venues were available. 13 at Western Fair’s Agriculturally Yours May 25-27, 2 at Children’s Museum, 4 at GL summer camp, 1 with horticultural group. TREA demonstration site underway (completion in spring 2006). TREA’s compost training program available.

Challenge	13. Boy Scouts
Community Groups	40 units
Description TREA staff provided presentations to Scout troup executives to further provide opportunity to visit individual troups with presentations/activities on climate change. Also, TREA OTC workbooks were completed with steps for Scout climate badge. Followup visits to collect workbook results helped with TREA data collection. Results Worked with Scouts/Cubs and then added Guides/Brownies troups. 44 units visited, 222T reduction.

Challenge	14. Community treeplanting with ReForest London (RFL)
Community Groups, Scouts and Schools	Special community projects developed by ReForest London (RFL) will be included with the One-Tonne Challenge to demonstrate community interest in treeplanting
Description RFL is a special project as part of London’s 150th anniversary of its first 150 years (2005) and the focus of looking ahead for the next 150 years launched a “StraTreegic Plan, a long-term tree and greencover plan for the City of London by setting goals and promoting involvement in planting trees. Results TREA welcomed RFL’s 2005 treeplanting at: Friends of Stoney Creek, Wilfrid Jury PS, OSCO at Thames Park and Monsignor Feeney Greenspace, Coventry Woods Condo Corp., near Euston Park, Gibbon’s Park, Envrion Western, Mitches Park with TREA, Condo Corp. 35, Siemens VDO Automotive, Deloitte at Berkshire Park.